Inactive App User Push — Wake dormant app users

Campaign goal: Turn app installs into booked visits (or bring back disengaged users).

When to use it: When app users haven’t opened the app or booked.

Recommended audience filters:

• App user = yes

  
  

• App last active date ≥ 14–30 days

  
  

• No bookings in last 30 days

  
  

• Exclude: opted out

  
  

Sample SMS copy (sequence):

1. “{first_name}, we noticed you haven’t had a chance to use the {studio_name} app yet—want me to book your next class for you? {booking_link}”

   
   

2. (3–5 days) “If you reply with your preferred days, I’ll build a simple plan and get you scheduled.”

   
   

3. (7 days) “Last nudge—easy booking link here: {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: More bookings from dormant users; better app-to-visit conversion.

Suggested frequency: 2–3 touches over 10 days, then suppress for 30 days.