Corporate Benefit Outreach — Leverage employer subsidized prospects

Campaign goal: Convert prospects who may have fitness reimbursement or employer benefits.

When to use it: When leads mention employers, or when targeting partner companies.

Recommended audience filters:

• Lead source = corporate / partner / employer list

  
  

• Tag = “corporate benefits”

  
  

• Not yet booked or not yet converted

  
  

• Exclude: opted out

  
  

Sample SMS copy (sequence):

1. “Hi {first_name}—many members use employer fitness benefits at {studio_name}. Want me to help you check eligibility and book a first visit? {booking_link}”

   
   

2. “Reply with your employer name and I’ll confirm the best option.”

   
   

Expected outcomes: Higher conversion via reduced price friction; larger group enrollments.

Suggested frequency: 1–2 touches per prospect over 7 days