Win Back Failed Billing — Recover revenue from declined payments

Campaign goal: Reduce involuntary churn by resolving payment issues fast.

When to use it: Immediately on payment failure + reminders.

Recommended audience filters:

• Billing status = Payment failed / card declined

  
  

• Membership status = Active (or pending cancellation)

  
  

• Exclude: opted-out (note: transactional billing texts may have different consent rules—follow your compliance standard)

  
  

Sample SMS copy (sequence):

1. “Hi {first_name}—quick heads up: your recent payment didn’t go through. Update your card here to keep your membership active: {billing_link}”

   
   

2. (3 days) “Still seeing a billing issue—want me to help? Updating takes 30 seconds: {billing_link}”

   
   

3. (7 days) “Last reminder before access pauses: {billing_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Faster card updates; fewer involuntary cancellations.

Suggested frequency: 2–3 touches over 7 days.