Post-Event Follow Up — Retain event participants

Campaign goal: Convert event attendees into repeat visitors/members.

When to use it: Immediately after an open house, challenge, workshop, or community event.

Recommended audience filters:

• Event attendee list = yes

  
  

• Not yet booked next visit

  
  

• Membership status = non-member OR trial

  
  

• Exclude: opted-out

  
  

Sample SMS copy (sequence):

1. “{first_name}, thanks for coming to {event_name} at {studio_name}! What was your favorite part?”

   
   

2. (24h) “Want to keep the momentum? Here are next-step classes that fit you best: {booking_link}

   
   

3. (72h) “We saved a spot for you this week—grab it here: {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Higher post-event conversion; fewer “one-and-done” attendees.

Suggested frequency: 2–3 touches over 3–5 days