Off-Peak Slot Filler — Shift demand to slow times

Campaign goal: Smooth capacity by filling low-demand class times.

When to use it: Weekly, targeting off-peak inventory (midday, late evening, weekends—depends on studio).

Recommended audience filters:

• Members/leads who have flexible schedules (self-reported or inferred)

  
  
• No booking in next 7 days

• Exclude: already attending peak-only patterns, opted-out

  
  

Sample SMS copy (sequence):

1. “{first_name}, we have a few openings at {off_peak_time} this week—want a spot? Book here: {booking_link}”

   
   

2. “Bonus: off-peak classes are smaller—more coaching time 💪 Reply STOP to opt out.”

   
   

Expected outcomes: Better utilization; reduced peak-time pressure.

Suggested frequency: 1 message weekly (max 2 if inventory is urgent).