Specialty Class Launch Blast — Fill new programs quickly

Campaign goal: Drive attendance for a new class/program launch.

When to use it: 7 days before launch + launch day + last chance.

Recommended audience filters:

• Interested tags (e.g., strength, mobility, prenatal)

  
  

• Past attendance in related class types

  
  

• Geographic radius / home studio

  
  

• Exclude: opted out

  
  

Sample SMS copy (sequence):

1. “New at {studio_name}: {program_name} starts {date}. Want first dibs? Spots are limited: {booking_link}”

   
   

2. (launch day) “Today’s the day—{program_name} kicks off! Want me to hold a spot for you?”

   
   

3. (last chance) “Final spots for {program_name} this week: {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Faster fill rates; stronger program adoption.

Suggested frequency: 2–3 touches around launch.