Personal Training Cross-Sell — Monetize highly engaged class goers

Campaign goal: Increase revenue by offering PT to members already demonstrating commitment.

When to use it: When someone hits high engagement or has a goal that PT accelerates.

Recommended audience filters:

• Membership status = Active

  
  

• Visits last 30 days ≥ 8 (or top quartile)

  
  

• No PT package purchased

  
  

• Exclude: opted-out

  
  

Sample SMS copy (sequence):

1. “{first_name}, you’ve been on fire lately 🔥 Want to accelerate results with a 1:1 session? We’re offering a goal-setting PT intro: {offer_link}”

   
   

2. (3 days) “If you reply with your main goal, I’ll match you with the right coach.”

   
   

Expected outcomes: PT intro bookings; higher LTV for power users.

Suggested frequency: 1–2 touches per quarter per member.