Membership Freeze Check-In — Prevent churn during frozen accounts

Campaign goal: Reduce cancellations by staying supportive and scheduling a return plan.

When to use it: Immediately after freeze starts + midway + before unfreeze.

Recommended audience filters:

• Membership status = Frozen

  
  

• Freeze start date = 0–7 days (and mid-freeze)

  
  

• Exclude: opted-out

  
  

Sample SMS copy (sequence):

1. “Hey {first_name}—we’ve got your membership frozen. When you’re ready, we’ll make your return super easy. Want a simple ‘first week back’ plan?”

   
   

2. (mid-freeze) “Checking in—do you want to keep the freeze as-is, or plan a return date? I can help.”

   
   

3. (pre-unfreeze) “Your membership resumes soon—want me to reserve your first class back? {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Fewer cancellations at end of freeze; smoother reactivation.

Suggested frequency: 2–3 touches across the freeze period.