90 Day Cold Reactivation — Recover 90-180 day absent members

Campaign goal: Re-engage long absent members/leads with a fresh reason to return.

When to use it: Monthly.

Recommended audience filters:

• Last visit = 90–180 days ago

  
  

• Status = Former member OR dormant lead

  
  

• Exclude: hard-bounced, opted-out, DNC

  
  

Sample SMS copy (sequence):

1. “Hi {first_name}—it’s {staff_name} from {studio_name}. We’ve added new classes + new times since you last came in. Want to try a comeback session? {offer_link}”

   
   

2. (5 days) “Curious what’s changed? Reply with your goal and I’ll point you to the best program.”

   
   

3. (10 days) “Last note—here’s the comeback offer if you want it: {offer_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Some wins from a cold list; list hygiene via opt-outs/non-responses.

Suggested frequency: Max monthly for this segment.