30 Day Lapsed Reactivation — Win back 30-60 day lapsed members

Campaign goal: Bring back recently lapsed members before they detach.

When to use it: Weekly batch for members who stopped showing up 30–60 days ago.

Recommended audience filters:

• Membership status = Active OR recently canceled (depending on model)

  
  

• Last visit = 30–60 days ago

  
  

• No future bookings

  
  

• Exclude: freeze, opted-out

  
  

Sample SMS copy (sequence):

1. “{first_name}, we miss you at {studio_name}. Want to jump back in this week? Here are easy return-to-routine times: {booking_link}”

   
   

2. (3 days) “If you tell me your schedule, I’ll book it for you—reply M/W/F or T/Th or weekends.”

   
   

3. (7 days) “Last message from me—want a comeback class reserved? {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: More returns from “recent lapse”; reduced churn.

Suggested frequency: 2–3 touches over 10 days.