Birthday Free-Class Voucher — Goodwill/traffic driver

Campaign goal: Delight members/leads and drive a visit during birthday week.

When to use it: Automatically on birthday (or 3 days before).

Recommended audience filters:

• Birthday = today (or within next 7 days)

  
  

• Status = Active members + warm leads

  
  

• Exclude: opted-out, recently redeemed birthday offer

  
  

Sample SMS copy:

1. “Happy Birthday, {first_name}! 🎂 Your gift from {studio_name}: a free class on us this week. Claim here: {offer_link}”

   
   

2. “Bring a friend if you want—celebration workouts are better together 😉 Reply STOP to opt out.”

   
   

Expected outcomes: Increased visits; reactivation of warm leads; positive brand sentiment.

Suggested frequency: 1–2 messages in birthday week.