Anniversary Upgrade Offer — Annual upsell to higher tier

Campaign goal: Increase ARPU by upgrading loyal members at the moment of highest satisfaction.

When to use it: Membership anniversary (3/6/12 months) or renewal window.

Recommended audience filters:

• Membership tenure = 11–13 months (or milestone)

  
  

• Engagement = consistent (e.g., 6+ visits in last 30 days)

  
  

• Exclude: past upgrade in last 90 days, opted-out

  
  

Sample SMS copy (sequence):

1. “{first_name}, happy 1-year anniversary at {studio_name}! 🎉 Want to level up your results? We have a limited upgrade bonus this week: {offer_link}”

   
   

2. (3 days) “If you reply with your main goal, I’ll recommend the best tier (and apply the bonus). Reply STOP to opt out.”

   
   

Expected outcomes: More upgrades; stronger member loyalty.

Suggested frequency: 1–2 touches during anniversary week.