Low Engagement Rescue — Re-engage members with <2 visits in 30 days

Campaign goal: Prevent silent churn by reactivating at-risk members.

When to use it: Monthly, or weekly for at-risk cohorts.

Recommended audience filters:

• Membership status = Active

  
  

• Visits in last 30 days < 2

  
  

• No future bookings

  
  

• Exclude: freeze, medical hold, opted-out

  
  

Sample SMS copy (sequence):

1. “Hey {first_name}—we haven’t seen you much lately. Want help getting back into a simple routine? Pick a time and we’ll get you booked: {booking_link}”

   
   

2. (3 days) “What’s the biggest blocker right now: 1) time 2) motivation 3) soreness 4) schedule?”

   
   

3. (7 days) “We saved a spot in a beginner-friendly class this week: {booking_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Increased visit frequency; improved retention; fewer cancellations.

Suggested frequency: 2–3 touches per month for this segment.