Trial-to-Member Conversion Drip — Turn 1–3 class triers into members

Campaign goal: Convert early attendance into membership by reinforcing wins + lowering friction.

When to use it: After someone attends their 1st, 2nd, or 3rd class but hasn’t purchased.

Recommended audience filters:

• Visits attended in last 14 days = 1–3

  
  

• Membership status = Not a member

  
  

• Exclude: already purchased, opted-out

  
  

Sample SMS copy (drip):

1. “{first_name}, awesome job getting in! How did you feel after class—energized or sore? Either is normal 🙂”

   
   

2. (2 days later) “Most members see the biggest results at 2–3x/week. Want me to recommend a simple schedule for you?”

   
   

3. (5–7 days) “Ready to make it official? Here are our best options (and I’ll help you pick): {offer_link}. Reply STOP to opt out.”

   
   

Expected outcomes: Higher conversion from “triers” to paying members; more conversations that lead to closes.

Suggested frequency: 3 touches over 7–10 days.