Hot Lead Same Day Follow Up — Close high-intent leads within 24hrs
Campaign goal: Close high-intent prospects before they cool off.
When to use it: A lead visits pricing pages, starts booking, asks about membership, or replies with strong buying signals.
Recommended audience filters:
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Lead score / intent flag = High
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Recent activity within last 0–24h (site visit, chat engaged, pricing viewed)
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Not yet purchased / not yet booked
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Exclude: opted-out, already scheduled
Sample SMS copy (sequence):
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“{first_name}, you’re close—want me to lock in your first visit today? Here are openings: {booking_link}”
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(2–4h later) “If you tell me your goal (fat loss, strength, stress relief), I’ll match you with the best class + coach.”
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(same day evening) “We can reserve a spot for tomorrow. Book in 20 seconds: {booking_link}. Reply STOP to opt out.”
Expected outcomes: Higher close rate on top-of-funnel “ready” leads; reduced lead leakage.
Suggested frequency: 2–3 touches within 24 hours max, then stop or switch to nurture.